You can target your ads based on user location, age, gender, interest, relationship status, education and more.ĮFor example, Adidas launched a soccer-related (football, to my non-American readers!) campaign, during the 2010 World Cup in South Africa. Not Working? Check for these Common Problemsįacebook ad targeting is unrivaled in its versatility. Step #6: Constantly Monitor, Tweak, and Refine Campaigns.Step #4: Drive Qualified Traffic to Your Landing Page From Facebook.Step #3: Build High-Converting Landing Pages for Facebook Leads.Step #2: Craft a Compelling Lead Magnet.Without further ado, let me show you how to run a conversion-based Facebook ad campaign that’ll grow your revenue with website conversion. You need to show up in their news feed otherwise the social network won’t help you. No matter how much you have to invest in your ad campaign, start by making sure that you’re targeting your ideal customers. When it comes to raising your conversion rate, you’ve got to thoroughly research your audience. Otherwise, you’ll most likely struggle to generate leads with your Facebook ads and not generate website conversion. Ultimately, your Facebook ad campaign will only be effective if your landing page is optimized for the user. You can bring them to your site by crafting irresistible ads. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

A great way to start is with a conversion-based Facebook ad campaign. It is the behemoth social network.ĭriving customers – not just visitors – to your landing page is the best way to make sales. It’s a huge, ready-made market, with an estimated 1.39 billion active monthly users, according to B2C.

If you’re looking for the best platform to reach your customers, then you should consider Facebook for lead gen. Improving your click-through rate requires improving ad copy that lasers in on your target audience. Improving your conversion rates, however – not so easy!

Facebook convert video